About us

Welcome to your private personal first class concierge service, founded in 2013 by Benny Smeds.

VIP Finland´s goal is to provide honest specialist advice, insider access and exclusive benefits for our members as well as non-members. We offer tailor made services, that include everything from tailor made Travel agency and Destination Management Company services, Lifestyle Management to Consulting & Investment advises. We are the No. 1 VIP concierge service in Finland.

At VIP Finland, we guarantee that you recieve only the highest quality services & experiences, saving you valuable time, so to enjoy any manner of stay in Finland, Scandinavia, Baltic countries, Worldwide and Universe.

In 2016 Benny was chosen as “1 of the top Nordic” leaders by Norwegian Airlines, read  more about the company and his story from HERE.

Benny Smeds Biography


My name is Benny Michel Smeds, born in Helsinki, the capital of Finland. I grew up in Pickala, a small town situated west of Helsinki.

Hospitality has always been deeply rooted in my hearth, and therefore I was always drawn to meet people from different cultures around the world. Consequently, I did not find it a difficult choice moving abroad and gaining an education, in an international environment. My desire to learn more about the industry took me to the prestigious Hotel Institute Montreux in Switzerland, where after I spent a year in both Florida International University in the United States of America and Northwood University in Switzerland.

After receiving my BBA degree as well as a diploma in International Hospitality Management, I moved back to my native country of Finland to both start my career and understand the ways of hospitality here.

With a front row seat, observing and analyzing I came to find a major gap in the personalized services sector. With extensive experience in the hospitality world in Finland, working for the leading hotels I believed that a concierge service would be the next evolution of personalized customer service.




Tel. +358 407421218



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